By4 using our Website, you agree to the practices described in this Privacy Policy.

At Alternate Waste (“Company”, “we”, “our”, or “us”), we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website https://alternatewaste.co.uk (the “Website”), and tells you about your rights under data protection law.

By using our Website, you agree to the practices described in this Privacy Policy.

We may collect and process the following types of personal data:

• Identity data: your first and last name.
   
• Contact data: your email address and any details you provide when contacting us.
   
• Usage data: information about how you use our Website (e.g. IP address, browser type, pages visited, time and date of visits, device information).
   
• Cookies and tracking data: small data files used to improve your browsing experience (see Section 4).
   

We use your information for the following purposes:

• To provide and improve our Website and services.
   
• To communicate with you, including responding to enquiries.
   
• To manage your account (if applicable).
   
• To comply with legal and regulatory requirements.
   
• To send you updates, offers, or information about services we think may interest you (where you have not opted out).
   
• For internal purposes such as analytics, service improvement, and security.
   

We do not sell your personal data. We may share it with:

• Service providers who support our operations (e.g. hosting, analytics).
   
• Affiliates and business partners where necessary to deliver services.
   
• Legal authorities if required to comply with the law, protect rights, or prevent fraud.
   
• In business transfers, such as mergers or acquisitions, where personal data may form part of transferred assets.
   

Our Website uses cookies and similar technologies to enhance your experience. These may include:

• Essential cookies – necessary for the Website to function.
   
• Preference cookies – to remember your settings (e.g. language).
   
• Analytics cookies – to understand how visitors use our Website.
   

You can manage cookies in your browser settings. Please note that disabling cookies may limit some Website functionality.

We keep personal data only as long as necessary for the purposes described in this Policy, or as required by law.

If your data is transferred outside the UK, we ensure it is protected with appropriate safeguards in line with data protection laws.

Under data protection law, you have the right to:

• Access the personal data we hold about you.
   
• Request corrections to inaccurate or incomplete data.
   
• Request deletion of your data, where applicable.
   
• Object to or restrict how we process your data.
   
• Withdraw consent (where processing is based on consent).
   
• Request data portability.
   

To exercise these rights, please contact us at: [Insert contact email].

Our Website is not directed to children under 13. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will remove it.

We take appropriate technical and organizational measures to protect your personal data. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Our Website may contain links to third-party websites. We are not responsible for the content, privacy practices, or policies of those third parties.

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date. Significant changes may also be communicated via email or Website notice.

If you have questions about this Privacy Policy or how we handle your data, please contact us:

Alternate Waste Limited
Prospect House YO43 4BT
Email:thomas@alternatewaste.co.uk,l